- NEW FLEXATIV COVER and CONTACT FORCE DIMPLE combine to create 46 more surface contact between the ball and the club for more efficient energy transfer
- STRAIGHT DISTANCE - Longer and straighter flight with driver and every other club in your bag
- GREATER DISTANCE - New FLEXATIV cover controls spin and repels quickly off the club face, increasing ball velocity for even greater distance
- IMPROVED FEEL - Soft core contributes to significantly enhance feel on all shots
- BETTER CONTROL AROUND THE GREEN - Increased friction delivers improved spin around the green
- REDUCED SLICE AND HOOK SPIN ON FULL SHOTS - The optimized aerodynamics of Contact Force Dimple combined with the mantle and core are designed to reduce sidespin
- TIGER WOODS, JASON DAY, FRED COUPLES, MATT KUCHAR, CHRIS GOTTERUP AND LEXI THOMPSON proudly represent Bridgestone Golf on professional tours
e12 HiLaunch Golf Balls
Introducing the NEW e12 Optimal Flight System Fit Your Flight, Maximize Your Distance. We have learned through millions of ball fittings that more than 85% of golfers would benefit by playing a ball optimized for their launch conditions. The three e12 models are each engineered to maximize distance: e12 HiLaunch increases carry, e12 Straight reduces hooks and slices, and e12 Speed delivers longer, piercing flight.
Features:
NEW! Optimal Flight System
INCREASED DISTANCE Longer piercing flight for increased distance
HIGHER LAUNCH - Low compression soft core for higher initial launch
INNOVATIVE - Now featuring Innovative MindSet Technology
TIGER WOODS, JASON DAY, FRED COUPLES, KURT KITAYAMA, HARRY HALL, MATT KUCHAR, CHRIS GOTTERUP, TAKUMI KANAYA, BOO WEEKLY, AYAKA FURUE, MIA SAIGO, YURI YOSHIDA, AND SAKI BABA proudly represent Bridgestone Golf on international professional tours
